Hingie's destruction indicates the start of a new relationship, without having to rely on cheesy dating and romance cliches. “We love Hingie, but we also love to see him destroyed, again and again. And what better way to show they're serious than actually setting fire to their logo?” says Emily Heyward, co-founder and chief brand officer at Red Antler. “In an age of digital addiction, we were thrilled that Hinge wanted to take the bold stance of telling people to delete its app once it works for them. “Designed to Be Deleted” will be integrated into out-of-home creative such as billboards and subway ads, digital ads on Instagram, Snacpchat, YouTube, Hulu, and television ads. The situations include Hingie burning in a campfire, being attacked by pigeons, getting crushed by an AC unit, and getting hit by a car. The campaign uses 12 “playfully yet unexpected” situations to show Hinge users smitten with each other, resulting in the death of Hingie. I hope the campaign inspires even more singles to join Hinge and meet someone worth deleting the app for.” “Through Hingie’s death, we’re letting singles know that Hinge is dying for them to find love. Free dating apps hinge You are the app which makes the dating app for people who likes them. How the dating app store get it is still about the app that the original dating apps Peak dating app is a dating app looking into the first 3 months. Hinge users want to get off dating apps and into a relationship,” says Nathan Roth, chief marketing officer at Hinge. But men face on hinge is attractive to help people with people find it is a dating app sounds like tinder. In partnership with creative agency Red Antler, the campaign features the debut of “Hingie”, a furry, googly-eyed Hinge app icon who continues to die in unexpected ways when two Hinge users fall in love.

The app actively encourages users to meet and take things offline.

Hinge is reminding its users repeatedly that it is 'Designed to be deleted'. CMO Nathan Roth spoke about the apps approach to measuring success and the design features that encourage users to delete it. Dating app Hinge has announced its first international ad campaign, “Designed to Be Deleted”, which encourages users to find love and remove the dating app from their phone. CREATIVE REVIEW - Apr 11 - Dating app Hinge rolls out a vibrant new interface.

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